Who we are

As a business unit of Lincoln University, B.linc is situated on campus in a funky refurbished workshop space. Being a part of the University means that B.linc has unrivalled access to scientific and industry talent and a proven model of innovation management.

We break down barriers between the farming, business, technology and science addressing the most significant challenges facing New Zealand’s primary industries including changing land-use, protecting water and biodiversity, consumer food demand and responding to the climate crisis. Our approach is led by business and farmers, enabled by science and technology.

Complex challenges require collaborative solutions. We are a neutral connector and facilitator that ‘joins up’ people and existing knowledge to start new conversations and generate innovative solutions.

Our Name

The “linc” in our name celebrates this special place in Canterbury, Lincoln University, with a 140+year history of agribusiness innovation. 

The “b” is a challenge to be active in the innovation ecosystem – be connected, involved, open to new ideas, collaborative and so much more.

Gifted the name; He Puna Karikari, by Te Taumutu Runanga, B.linc centres around the spring of knowledge and cultivation of ideas to serve future generations. It is a metaphor for exploration, cultivation and leadership. Our logo represents the planet, the importance of katiakitanga and creating a prosperous future for generations to come.

Our story is about connecting, innovating and creating, developing sustainable solutions, leaving the planet in a better place tomorrow than today.