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Innovation Invigorating the Wool Industry

  • Blinc Workshop Lincoln University Campus Lincoln New Zealand (map)

Innovation Invigorating the Wool Industry

As climate change gathers momentum, we are seeing the resurgence of renewable resources and natural fibres as consumers seek products which are better for the world.  Wool is one of those products.  The new focus and innovation is exciting – historically lead by NZ Merino, we are seeing new players innovating with wool. 

As a 100 per cent natural, renewable resource, wool not only improves indoor air quality but is also naturally fire resistant and fire retardant. Because it is biodegradable and forms part of a natural carbon cycle, it is made for recycling. It is also naturally odour resistant.

Lincoln Agritech and Hushaberry have recognised the opportunity to add value to wool and through focusing on customers’ needs and requirements are bringing new business models, technology and innovation to their business offerings. 

Join us to hear from these two organisations who are actively focusing on the value that is inherent in wool as part of their new products and business models.  They will share their stories, their focus and strategies to capture the market opportunities

Come prepared with your questions, gain a new perspective and be inspired to develop (or improve) your own strategy and strengthen your connections.


Meet the speakers

James Nilsson, GM, Hushaberry

Hushaberry Heritage is a luxury interiors brand of soft furnishings and floorings which includes customised woollen throws, rugs, carpets, felt panels and room dividers as well as furniture, bed linen and other soft furnishings. All of these products offered through the Hushaberry brand are developed from 100% New Zealand wool.

Rob Kelly, New Materials Group Manager, Lincoln Agritech

The Lincoln Agritech New Materials Group is the lead research provider to the New Uses for Wool Partnership Programme, a joint funding arrangement between the New Zealand Government and Wool Industry Research Ltd, a body representing the research interests of the post-harvest New Zealand wool sector. The Partnership Programme is wholly structured to generate transformational, high value and high-volume opportunities for the coarse wool based industry. 


What to expect

4.00pm -     Networking and Drinks
4.15pm -     Presentations from Hushaberry and Lincoln Agritech
4:45pm -     Q&A Session
5.00pm -     Networking
5.30pm -     Event finishes

Click here to see more events

Earlier Event: February 14
Blinc Innovation at LU O Week
Later Event: March 5
Blinc & BOMA Campfire: Future Food