As the world struggles with higher food demand, increasing climate change-related drought, and decreasing arable land, smart farming is growing.
According to the World Bank, in 2021, 38.64% of New Zealand’s land use was for agricultural purposes. This sector is responsible for 48% of the country's gross greenhouse emissions, mainly from animal product production. Is there a way for the ag industry to farm this vast amount of land in a smarter way?
Globally, agriculture is shifting towards sustainability, driven by increased consumer awareness of environmental impact and preferences for sustainable food, along with regulatory initiatives like the European Union's Farm to Fork (F2F) Strategy. Although some product categories in the European agriculture market may experience a decline in demand due to these regulations, the overall market remains attractive, especially for companies investing in innovative solutions for sustainable farming practices. The key transformation involves a shift from product-centric to solution-centred business models. Europe's commitment to sustainable agriculture, reflected in initiatives like the European Green Deal and F2F policy, is expected to have a global impact. Despite concerns about productivity declines and negative economic outcomes, the analysis suggests that innovation in agriculture technology and practices may mitigate these issues. Stakeholders are urged to adapt their value propositions to align with growing consumer demands for sustainability.
Viewing new requirements as opportunities for agricultural suppliers, particularly in swiftly adjusting business models, is crucial. Success for agricultural-input manufacturers lies in shifting focus to solutions that align with environmental consciousness, such as digital tools, innovative seed technologies, biological products, and new formulations of conventional products. Compliance with F2F targets is essential, and the transformation of the European agriculture industry is inevitable.
Join us for the second Innovation Series event this year where we are exploring the global megatrends set to hit New Zealand in 2024. The shift to smart farming is an extensive conversation with so much space for innovation to shape the sector. Be part of the conversation and maybe even the solution!
Timings:
9.00am : Welcome & introduction from B.linc
9.10am : Keynote address 1
9.30am : Keynote address 2
9.50am : Keynote address 3
10.10am : Panel discussion/Interactive Q&A session with audience
10.30am : Event finishes